Alberta’s Industrial Heartland celebrated their 20th anniversary with their 2019 Annual Stakeholder Event. Our team was tasked with helping to produce the event, and it was my responsibility to take the lead on visual design elements. 

Starting with the logo, I updated the heart design with a fifth stroke to represent The City of Edmonton officially joining the association, as well as making compositional improvements without drastically altering the look. 

For the event itself I designed and produced a number of print and digital items including variable name tags, signage, web and newsletter graphics, programs, an event magazine, and animated AV title graphics. 

Contributions 

• Concepting 

• Print Production 

• Digital Production 

• Motion Graphics